Monday, September 7th, 2009

How to Write Emails that Will Generate Responsive Outcome

mail“Remember, the aim of an Email ad is only to get the prospect to click through to your web site. The sales letter or squeeze page should complete the sale for you. ” Here are some tips to writing your own Email ads that you can take away and try out for yourself.

The Subject:

Take care to ensure your subject line stands out and grabs the reader’s attention. Just think of all the email that your prospect probably receives… Plenty right? So your subject line really needs to be eye-catching. Here are some subject lines you can complete as required to fit in with your offer:

  • Add More Power To Your…
  • Amazing New Discovery…
  • Amazing New…
  • Become More Successful At…
  • Discover The Hidden Secrets To…
  • Discover The Secrets To…
  • Find Out How You Can…
  • Find Out Why…
  • Incredible New…
  • How To…
  • Learn The Secrets To…

The Salutation:

Wherever possible, you should include a greeting in your Email ad to make it more personal. If you enter [firstname] in your ad copy, the publisher will enter the subscriber’s first name if it is possible to do so with their system. Here are some other salutations that you can use:

  • Attention Affiliate Promoters
  • Attention All Internet Marketers
  • Dear Fellow Marketer
  • Dear Profit Seeker
  • Hello Affiliate Promoter
  • To All Serious Internet Marketers
  • Hello Fellow Marketers
  • Grabbing the Reader’s Attention:

The content of your Email ad needs to grab the reader’s attention. Start your copy off with one or two attention-grabbing sentences. This can be a question, a comment or a bold statement. In the next paragraph, finish the attention-grabbing statement with two to three lines of text.

Paste in your link

  1. Now enter another paragraph with no more than four lines of text.
  2. Then enter a sentence leading to a bulleted list.
  3. Enter up to five bullet-list points.
  4. Enter a two to three line paragraph outlining the main points in your bulleted list.
  5. Paste in your link.

The Call To Action

Enter a short three to four line paragraph telling the reader HOW this product will help them. Provide a few lines of text telling the reader WHY they want to click on your link. Build a sense of urgency where possible, especially if your offer is time-limited. Make it clear here.

Enter a one-line closing sentence.

Paste in your link. The Signoff:

Always end a solo ad with an ending salutation and your contact details. Here are some salutations you can use:

  • To Your Success
  • Kind Regards
  • Best Wishes
  • Warm Regards
PS: Postscripts are eye-catchers and a good place to include a special offer, like a discount, or mention the guarantee or the bonus offer. You can even have another paragraph with PSS if you have more to say. Paste in your link.

Formatting: Now it’s important to format your ad copy to the required length where you will be posting it. Just enter the required column width, which is the characters per line (cpl). Usually 60 or 65cpl does the trick. Most Emails allow more than 60 lines long, but around 40-45 is better for reader attention.

Ad Tracking:

Remember it’s a good idea to track your ad so you can see how many click-thrus your link received. Google Analytics is a good source, as well as your own Cpanel. GOOD LUCK WITH YOUR PROMOTIONS!

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9 Responses

September 8, 2009

Hi Daylynne

Its a very good subject to touch on as how you treat your list is very important. I’ve been scouring all over the next to see what Blogs say about how you pitch – having spoken to one or two other students people can be very prickly especiallly if sold to early on.

Anyway keep up the good work, yr blog is looking great!


September 8, 2009

HI Pete…
Thanks so much for your comment! And yes, I agree, jumping
upon a new list and bombarding them with sales pitches is
NOT the way to treat your list.

This article is just how to put up the campaign, my following
several articles on this subject will go into some detail about
how to cultivate your list, as you would cultivate a garden.

My personal plan is to NEVER sell to anyone on my list until
after the 3rd email to them, and I try to make that 5 usually.

Its easy to do with an auto-responder, and I have lots of
usable and valuable content that I send out before. And
even some funny stuff (did you see my “25 things about me?”)

Please bookmark my site for when these articles come up,
or if you would like to see them in advance or speak with me
about it, just drop me a note at
thanks again

September 10, 2009


People need to read this post. Excellent blog copywriting skills training.

Learned a couple things too.

I often forget the salutation. Thanks so much for the reminder.



September 15, 2009

Hey Daylynnes

Some great tips in this post, it is so important to do email marketing the right way!

I have made a mental note of some of these for my next email promotion :-)

Talk soon,


February 23, 2010

Hey Daylynne,

I think this is the first time I’ve been here. Not sure. Been to so many blogs that I kind of lose track sometimes.

I like the way you structure your emails in this post.

Writing a compelling email was really a challenge for me at first but like most things, the more I did it the better I got at it. But there is always room for improvement. The one thing I still struggle with is the Subject Line but again, I’m getting better.

I hate the ones like; Receipt for you commissions… or Congratulations, You’ve Made a Sale

You know which ones I mean. To me, these are deceitful and I don’t like using trickery. I know you need to grab their attention and say something that gets them to open your email but there’s no need to stoop to these methods. You can still write catchy subject lines without being sneaky. That’s just the way I work.

Jeff Sargent

February 23, 2010

Thanks Jeff for your comment.
I was thinking of writing a nice report on all the various ways to write
“Killer Subject Lines.” But after the first three I ran out of material — LOL.
Don’t we all. It seems that is my biggest time of staring at a blank page with
writers block!

But when it comes to subject lines, you are quite correct, honesty IS the best
policy! In trying to create a strong relationship with your list, some deceptive lead-
ins would NOT be recommended! How stupid some marketers are! To think that a
reader is going to trust them enough to buy a product from them, after they had just
tricked them into opening their Email.

I just wrote a post about how the face of marketing is changing. Even from a year ago,
the “gurus” are changing their ways, and a couple of the biggest names have outright
announced they were quitting the “Guru business.” The smaller marketing people, are
appealing to the newcomers with a more candid and honest approach, not just in the
email area, but in their whole marketing policy as well.

My upcoming book about list relationship brings out some of these points, no one can build
a good relationship (in any area of life) without an underlying basic trust!

Your comments are greatly appreciated.

February 2, 2011

I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future. All the best

December 2, 2011

Hi Daylynne,
I love your website and your 25 things about it. i am new to internet marketing.
I have been disabled for the past 7 yrs and now I am getting ready for retraing
soon. i love to write and i journal all the time.
I have been writing since I was a young child. Someday I want my book published.
Maybe it will help somebody.
I would like to keep in contact with you for all the help you can give me.
Thank you

April 1, 2012

HI Janet —
Thanks for your comments.. and about my blog.
I try to keep up with it, and give useful and good
articles to help marketers, its always good to hear
that people are getting some good use and enjoy them.

Keep at your writing, there are quite a few writers
groups on the internet, and they help new writers quite
a bit — look for them in Google.

Thanks again..