Monday, March 22nd, 2010

Tips For Writing An Effective First Sales Page

Tips For Writing An Effective First
Sales Page
by Daylynne Starr

So you finally have your product ready to sell. What a great feeling! Now you’re ready to write up a sales page and start selling.

Have you given that any thought up till now? Well, you know how to do it. Just follow the pattern you see on all the other sales pages. Good idea! A grabber of a headline, then a powerful opening sentence.

Take these suggestions into consideration along with that and get some great results.

1. Put a real picture of yourself in your ad. This will show people that you’re not hiding behind your web site or a company name. Show them that you are a real person and you’re not afraid to backup your product.

2. List any famous or respected people who have purchased or used your product or other products. These people need to be fairly well known to your target audience, but don’t need to be major celebrities.

3. Include the results of any tests you may have run on your product. Can be stats, screen shots of results, even money or gross sales.

4. Show the results of any positive surveys you’ve taken from your customers or even just the general public. You could even just survey your current customers and list the results.

5. Tell about any other publications who may have written about your business, product or websites, or your reputation. It might be a product review, on a top ten list, an article, etc.

6. List any related books, products, courses or software that you have written. Or even names of articles you may have written for your blog. This can give you credibility because it shows you’re an expert.

7. Have a professional looking site when you publish your ad. When people visit your site and it looks unprofessional, they’ll relate that to your product.

8. Show any endorsements you may have from other marketers or famous people. Some people think if a famous person knows and uses your product, they’ll be safe in using it too.

9. BONUSES. Whatever you do, do NOT forget to add some bonuses. People have bought products based solely on the bonus offers. Be sure to include the value of the bonuses, and make them as appealing as the product you are selling.

10. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

11. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received. (Remember the law now requires real people in testimonials.)

12. Don’t forget a P.S or two or even three. People read P.S.s sometimes even before they read the copy.

13. Be sure to put the price in the ad! Really I’ve seen several ads lately where the only way to find the price was to hit the Pay-Now button.

14. Then, whatever you do, be sure to test all the links. Don’t forget lots of graphics and pictures, people love it and it makes your copy read easier.

That’s it. Lots of good sales to you. Oh yes, before you open the site, its always a good idea to have someone else take a close look at it. This can be someone you work with on the net, or even a family member.

Daylynne Starr

Copyright © Daylynne Starr. All Rights Reserved

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24 Responses

March 24, 2010

Hi Daylynne

Great list, but try as I might I can never get it right, but hey ho, there always the next one. You’re so right about getting someone to check it before it goes live AND to make sure you run it through the spellchecker first!
Best wishes
AJ student

March 25, 2010

Thanks Mike,
Keep trying, you’ll get it right. :-)

The first couple times trying to write your own sales page can be daunting, but a little
practice, and you’ll get it. I didn’t mention the spell checker, cause I thought it was
the usual thing everyone did, and with the new Web 2.0 the misspelled words pop up in
red… eeekkkk! lol

Thanks for your comment Mike, always appreciated. Sign up for some of those freebies
on the blog…

April 10, 2010

Hi Daylynne,

14 points for writing an effective sales page? It better be good if one sticks to all of them.

I think that I’d be happy with a sales page half as good.

I think that just the right amount of information is often better than too much.

As for bonuses, I think that they may have worked better in the past than now.

I realize that people practically expect them but having bought a lot online by now I view bonuses as unnecessary distractions from what I’m buying in the first place.

Unless the bonus complements the paid item or fills in some shortcoming of the paid item I view bonuses as useless.

I may be alone in this view but I’ve read comments of many people who say that most bonuses they get are worthless garbage.

I’d rather have no bonus at all then provide a bonus without any value.

That’s my opinion on bonuses.

All your points in the post are valid but to me kind of overwhelming.

Take care,

April 25, 2010

Hi Daylynne, Your listing is wonderful . However, I have difference of opinion on the following point :

I strongly believe, offering bonus is an indicator of some shortcoming in the product which any sensible customer will always understand. So, any form of bonus offerings to be avoided.

Best wishes
Kumaresh Mukherjee

April 25, 2010

Hi Kumaresh
Thanks for your comment, they are always appreciated.
It’s OK to have a different opinion, it proves none of us is perfect. :-)

Vance Sova also commented on the giving of bonuses in Sales Letters, you
both seem to agree. And you know what? I even agree with you.
While it may, in some people’s minds, indicate a weakness of the product,
its a proven fact that they work!

People LOVE to get something free! It’s proven over and over. And we ALL love

Store A and Store B are both offering the exact same $1200 Super Television.
Store A’s Sale price is $999, and Store B has it for $1025, but you also get a Bonus
of a $179 stand and 5 DVD movies of your choice. Where would YOU go to get the
TV? The “bonuses,” actually brings down the price of the Store B’s TV.

Grocery stores do it every week. “Buy one – get one Free,” “Buy 2 of this product and
get a different product free” — “Buy one – get the second one at 50%” and so on and on.

My point? Even if you don’t think offering a bonus with your product is necessary or even
a good practice, I was stating an “Effective” sales letter (or URL). Do you think the top
Guru’s would offer so many bonuses if they didn’t work? They have proven it over and over,
lowering the price of a product is LESS effective than raising the price and adding a bunch of
bonus products. What they do is to add VALUE to the offer. Gee, I could get a $67 product and
a free $37 with it all for only $47 (or even for $67) — count me in. See how it works? :-)

So my advice, grit your teeth and throw in a couple PLR products as bonuses and enjoy more sales.
And remember the advice of being successful online, don’t re-invent the wheel, just find out
what the most successful people are doing, and do the same thing.

Perhaps, a few more of my readers would like to add to this discussion… I really love the
comments, it means someone actually reads all this stuff I write… :-) you guys are a
writers dream… write again…

May 6, 2010

Hey Daylynne

Of course we actually read all the stuff you write :) It’s great info.

I agree with you that marketing is all about perception, and that often logic doesn’t tell you what will work.

So it can be a case of more art and less science :) However, statistics can help too:

It’s important to keep records. Sometimes changing something little makes all the difference – but you have to record what you did so that you can duplicate it again.


May 10, 2010

Hi, Very nice list. They do take a bit of work to get them all in there though. I have not done much with bonuses but they do not seem to make much if any difference in the promotions I do. Maybe I need to change them. I think you are right about them needing to be very relevant to the promotion.

Thanks for the great teaching/learning lessons.


May 10, 2010

Hey Daylynne

Really great blog post, I wrote them down for future use.

I for one have been known to buy a product just for the bonuses themselves.

Sally :)

May 11, 2010

Hi Kathy…
Perhaps I should have put in that not ALL the items need to be in every Sales Page.
Some of the items refer to adding Value to the product. You might add lots of value in various
ways, giving bonuses is just one of them. Testimonies add creditability, and as such add value.

As do several other items. I, for one, do not like testimonies, I think most of them are faked,
and I never read them. But you would be amazed at how potent they are as selling tools and
how their appearance in a sales page adds dramatically to increases sales.

I often break these ‘rules’ myself. Usually when I am pushing stronger on one or two of the other
points. I seldom offer bonuses on my own products, if I am offering a reduced price for some reason.
Introductory offers of products, will (obviously) lack testimonies, as well as critiques from
customers or other marketers. So forth with the rest of the items.

This was really meant as a checklist, and not a rigid list of “have-to-use.” After all, we can actually
put in them whatever we feel like putting in them, but not everything will help sell our product. :-)

So glad you left a comment, I love to hear from you, especially nice things about the posts :-)
Write again, and come back often.

May 11, 2010

HI Sally…
thanks for your comment… Glad you liked the list, and got them down for
future check points. Did you ever consider just printing out the page (lol) or copying
it into your word-pad… tee hee — something I do ALL the time with good stuff I find.

Keep coming back, and taking advantage of the special offers I have this month of May,
you are sure to find loads of things that will help you. I think we are soul sisters, shhh
I should never admit that I have bought stuff just for the bonuses too…. after all they all
sound soooo great — just can’t leave those behind… :-)

Looking forward to hearing from you again

May 15, 2010

Hi Daylynne,
Great article. I’ll keep it handy for my new book I’m almost finished with.

We have a mutual friend, Rob Brooks. He’s a great guy and we’re very fortunate to have him in our corner.

I used to live in Gig Harbor before we moved to the Spokane area.

Give a shout, it would be fun to chat.

All the best,

May 16, 2010

Hey Daylynne, how are you?

Really great article!
I am just starting out with internet marketing and getting a blog up and I should be writing a sales page in the very near future. I will definitely make a point to come back and check out your blog for this article and others you wrote.


Darren L Carter

May 17, 2010

Hey Theresa,
So nice to hear from you… Thanks for your comments,
they are always appreciated.

Rob is going to teach us all the importance of marketing with Video and how
to do it :-) Watch for his presentation right here on my blog… :-)

Nice to meet another person from Washington, there’s not too many of
us here in marketing. Perhaps another one will greet us here too.

May 17, 2010

Hey Darren…
Thanks for your input and comments. Glad to see you have joined
the rest of us, and trying your hand at this game. I enjoy it very much and
it gives me great satisfaction hearing from so many of my readers that they
have learned so many things from my writings. :-)

I think of this blog as being plain and not too flashy or interesting, but
NOT so. It amazes me daily to see how many people visit it each day, there
have been 77,000 hits in the past 3 months. WOW. So I have made a
commitment to myself to make lots more entries than I have been.

Welcome to the fold, and we all will help you all we can. feel free to
write me with any problems or concerns you may have. I answer all my
mail, just me not a group or a robot — :-)

May 17, 2010

Hi Daylynne!

I appreciate much your clear, simple and practice list! And I’m agreeing especially on first point. Let me ask, if you try to put a video instead of a picture, the results are better?

I ask you this Daylynne, because I’m studying video marketing in these last months from experiences of many “gurus” and what I’m learning is that add a video can give more result in conversions, and is much better if there is your face in the video.

I have done some tests in italian market and put videos in the page, capture the attention of a greater number of suspicious visitors who land on the sales page

- What do you think about?

- Have you done some tests?

- Have you some proofs by share with us fellow students?

Thanks for sharing your experiences.

I hope you’ll forgive my English, but I’m trying to improve the language day after day, by engaging with great passion

My hand on my heart,

May 18, 2010

Hello Alberto,
Thanks for your nice long letter. I am posting it on the blog for some of
the other readers to see and maybe give you some answers too.

I have not done sales pages with Videos to date. Mainly because I just haven’t
got set up for it, so I can’t really answer your questions about testing it against a
“traditional” sales page.

My opinion, for what it’s worth, is that video is definitely the coming (and now)
thing. I do have this against how its being used at present. Most of the videos are too
long, and don’t have pause controls or volume controls. And frankly, most of them are
too long and boring.

People tend to rattle on and on, and don’t stay on the point of presenting the product being
sold. (There ARE several pros who DO a great job at it, unfortunately, they are few and
far between).

I think that both your photo and your graphics of the product and written material should also
be presented. When I view a video, sometimes, I wonder about a point of it, so I want to
see if I can find an answer, or after the presentation, when I have to make a decision, I
forget what was said.

I’m going to ask some of my other readers their opinion or experience on this subject.
Your English is very good – much better than I can speak any other language.
Thank you so much for your interesting question.

May 26, 2010

Hi Daylynne,
Thank you for such an insightful post. I will be following the tips given when the time comes.
It is also great coming across you as i believe you are an amazing person with all that you have going on and being nominated for Who is Who and at the same time coaching newbies. I have just started out with AJ’s Coaching and loving it.
Cheers for now

June 5, 2010

HI Catherine…
Thanks for your nice comment. Good t o see you’re in Alex’s class, he’s so fun
and presents a great coaching program. I’m sure you’ll learn lots of great things, and have
fun doing it too.
When you get your blog up and running, give me a shout and I’ll be happy to check it out
for you. Any help you might need at any time, just write me and I’ll do all I can to help you.
If you sign up for the “10 Products You can Make in a Day” course –>> over there on the right,
and you make a product, I will feature it on my blog for you, and give you a start on your
road to success. :-)

June 6, 2010

Hi Daylynne,

Congratulations on your admissions to the Cambridge Who’s Who! I hope great things will come to you because of this honor.

I have read your post about writing your first sales letter. I am new to internet marketing but hope to soon be to the point that I will be writing a sales letter. I will keep in mind the tips that you have shared.

Thanks for all of the great info that you have provided on your site I will visit often.

Best Regards,

June 14, 2010

Hi Daylynne,

This post is quite informative. Will save it for future use. I do plan to get a sales copy for a re-branded product. Definitely will come in handy.

All the best

- Louis

July 5, 2010

Thanks Louis for your nice comments.

There’s some great stuff coming this month and later.
More teachings, and great products, and things to really
help you on your way to being successful…

I also plan to add some links to products on my posts that go into
more detail than the post offers. Be sure to keep coming back –
and sign up for my news mails, I’ll be telling every time I add
teachings to the blog :-)

July 5, 2010

Thanks Alice…
I’m really glad there was something here that was
beneficial to you, that’s the whole reason for the blog… to
help out my fellow marketing pals….

I hope you are signed up for my blog readers list, I will be sending
out news of new posts, and there will be lots this month and next… be
sure to check them out, some good stuff coming.

Thanks for the comment about my entrance into Who’s Who, a singular honor
for me, for sure, and I tried to add it in a low key, but I think I’m the only
internet marketing person in there. Don’t know what that makes me for sure,
but that and $5.95 can buy me a latte at any espresso stand…. lol

Thanks for your comments… really appreciated

August 16, 2010

hi Daylynne, I enjoyed reading your blog and the tips on writing a good sales letter. You have some very helpful info that is easily understood. I will try to keep your tips in mind when I start to write my sales letter. I am new to this so may be awhile, but I will get there.To our success,

August 30, 2010

Hi Rose
Thanks for stopping by and your comments. Writing sales letters are one of the most difficult
things to get right in marketing. I suggest that you search out some good material on it before
attempting them. I am planning on having some good material to offers my readers on the
subject in the not too distant future. Drop by again anytime. :-)