Saturday, August 20th, 2011

Let’s Get Personal

I was recently asked, in an interview, “What would you consider the first step to building a list with the idea of being successful online?”

Well, actually the question stunned me a little because I didn’t expect it. I thought for a second and quickly composed myself, and then answered.

What do you think the answer would be? The First Step? Setting up a website? Setting up a blog? Starting a list? Taking an course? Hummm

But my first response was, to brand yourself. When you become your own brand, then you have a platform to relate to your audience. When you remain the “mystery person” hiding behind a company name, you never become a real person in peoples eyes.

And why would you want to be a real person to them?
For one simple reason: People buy from people.
Your emails; blog posts; and websites all need to show you as a real person. When people get to know you (as a person) then they will begin to like you.
When they like you, they will begin to trust you.
And when they begin to trust you they will not only buy from you, but they will respect your opinions and your recommendations.

Think about it. If you were making a big purchase, given the chance, would you buy from a stranger or someone you knew?
Or buy a product recommended by a friend over one without any favorable comment. People buy brands before other products. How do I know?

Do you buy a Coke Cola or the generic brand? Do you buy “your own brand” of almost everything you buy?
Of course you do! Any Super market will show you that the items in the Brand name section sell more and faster and for higher prices than those in the “generic” brands section.

Why is that? Simple, That brand of corn flakes is known to have the same quality, and flavor, and freshness, but the generic brand is an unknown factor. It may not be fresh, it may not have the same flavor, or the flakes may be softer or soggy.
In this case, price in never the determining factor.

So how does this relate to Internet Marketing on the net? Simple. When YOU become the Brand name, you become the product people prefer, and know, and like and trust. Think about it, when you buy a product, aren’t you more certain if it bears the name of a well known marketer, or someone you know personally?
Of course you are.

I recently started a series of short books, and I call them “the Little Gems Mini Books.” Each one covers just one area of a subject, they are short, to the point and only touch on one thing… no room for fluff.

My sales and acceptance of these little Gems, has been very high, because of MY branding — “by Award Winning Author, Daylynne Starr,” is what I have been using since I started in this business.

I like what my partner, Chris Jenkins, writes on his emails, “Let’s Get Social” and then invites their comments and input on his Facebook and Twitter pages.

So, let us get personal too, I’m always happy to see your comments and reply to you, its a smart business move (as a Brand) but its really fun too. :-)

Talk to me anytime…
Your Marketing Pal,
Daylynne Starr :-)

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8 Responses

September 7, 2011

Hi Daylynne Starr,

I have registered my name in order to begin branding myself. However, I am not sure how to begin to do that. I have good intentions to begin a blog but there again I am not sure where to start. Would you please share, in simple terms because I am not a techie, what I should do. Thank you. Luther Wood


September 21, 2011

Hi Daylynne,

I have been a subscriber of yours for some time now and will continue to be one! The information that you provide is relevant, up to date and in non-teckie talk.

About 6 months ago, I had a good look at my online business and knew that I had to change something as I was not making any money.

The change that I did was by branding myself (not with an iron!), but with a picture of me so people could relate to me on a more personal level.

As stated in your blog post, branding is very powerful. Your own branding “by Award Winning Author, Daylynne Starr,” is what made me want to be a subscriber of yours as instantly your brand stands out from the crowd and you are viewed as an authority.

Keep up the great work!

Kindest,
Libby Kalis


September 30, 2011
Daylynne

Thank you Libby…
What a nice comment. Its really great to hear from my readers, and that you are still
out there and benefiting from my posts and writings.

When I wrote this post it really came home to me how little is taught about branding. I was
taught this early, and its assumed now, but very little written about it. It is an essential part of marketing.

It’s the difference between Mercedes and Kia. Or King Kong and Mickey Mouse. :-)

Keep up the good work and I’ll be seeing Libby Kalis, marketer to the Starrs… LOL

Daylynne


November 27, 2011

http://www.daylynnestarr.com/10products/index.html

I’d like the info, but the link is dead or broken.

Thanx!

Rich Bledsoe


April 1, 2012
Daylynne

Hey Rich…
ohh sorry about the link not working..
I’ll have someone fix that for me.. Meanwhile
Im sending you the book at your email addy.

thanks for your comment and I know you will get
lots out of the 10 products book, its gone to
over 30,000 people and not a complaint yet :-)

Daylynne


April 28, 2012

Day,
As a long time buddy. I have to say this is one of your best articles, thus far.

Your reasoning even applies to us affiliate and small niche product marketers. For instance, one of my favorite niches is the DIY solar power niche. It took me forever to find the right product to sell. It finally came down to one of two, so I did some split testing to see which worked best. One was an all you need to know kind of e-book, which was actually quite good. The other was a product promoted by a big, hairy DIY looking fellow. He offers a better product than the other to a small degree, but that he’s the one selling it, making the videos and putting his face out there I’m convinced is the reason it is the better converting product.

Even though being an affiliate doesn’t require me to be a face, the site I use to promote the DIY product experienced significant conversion increases when I did a recorded version of the sales pitch. People buy from people, even when there’s no one to buy from.

So, while being a successful marketer doesn’t require you to brand YOURSELF per say, it certainly doesn’t hurt to promote products from people who do. Besides, you know how introverted I can be.

Glad to see my old site is back up.

Love ya dear, and the Lord bless ye.

Beau


November 16, 2012
Daylynne

Hey Beau —
Just sheer simple logic. :- )
thanks for your great comments, come back and work with me, you’ll make
more sales.. and more money
Branding is one of the most important parts of IM, and it seems the ONE
thing no one thinks is important or worth while.. hummm seems that
those are the guys not making much money.. LOL.
Give me a call..
Daylynne


June 21, 2015

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