Looking forward to your latest offering!

Cliff

Relationship marketing isn’t easy. Plus its slow to pay off. So, we wonder
why should we work so hard at it. There really is an answer… and it’s just one
word: Conversion!

The Gurus bombard us, because their conversion rate and their lists response to them
is 1% or less. So their answer to that.. get more people on the list and double up on
the mail-outs.

On the other hand, I believe that relationship marketing can out perform their lists,
and bring in 10% and even up to 50% response rates are possible. This will change the
marketing community forever… and for good. Everyone wins with that. We need smaller
lists to accomplish the same things. People who get our offers are happier, and every ones
mail box is less jammed. And we can make more money, and feel good helping people instead
of trying to force money out of them all the time.

All this is part of the newest book I’m writing, on responsible marketing, and high converting
lists. Be sure to watch for it, I do guarantee it will change the way you handle your list, and
your marketing techniques and policies. Wow, that sounds heavy, but it will be every marketers
most necessary read.
Thanks for your comments…
Daylynne

Great post!

It’s dawned on me over the last couple of days that I’ve been “chasing the $$$” and not treating my list with the respect it deserves.

Reading this post from a few months back just confirms my fears.

I concur with Mick’s comments about rushing in too quickly, trying to recoup some cash and admit that I’m equally as guilty.

Best wishes,

Cliff

I hope you catch my new post, Life’s a journey part 2.
it will help you on your journey to becoming a good
marketer. I hope you will come and join in my
Giveaway events and help build your email list too.
Daylynne

thanks,

Lisa~

As my list (lists) grow I am seeing more problems each day, but have
also found solutions that I will be passing along to all my readers. And
that’s a great phrase, “a readership Club” what every author would kill for.

You’re very right, about 90% + fail at this because they try to “suck money”
out of lists, by being the “telemarketers of the Internet.” Probably because
building that list is so difficult to start with.

Keep up the good work, by the way, did you sign up to be on MY list? You can
learn by observation too you know?
Daylynne

As newbies and without proper mentorship we all tend to try and make the mistake of treating a list as, well, a list.

Obviously this more like a readership club than a list, with real people that want to be related to you, that enjoy being in your online presence, that want to read anything you put out.

And all too many times we try to suck money out of that list.
Is that why 90% are doomed to fail in internet marketing?

Probably.
That and lack of focus, lack of plan, information overload ….

Gil

p.s. just wanted to say that I love your posts, I LOVE your graphics and you really are a star

I tell my off-line friends I’ve learned the equivalent of an MBA in marketing.
We all laugh, but it takes a lot of knowledge to be a really good marketer.
The education you have received so far is far less than 3 or 4 years of college
would cost. But right now I’m not so sure about me… LOL

But Mick, now we are prepared and ready to start raking it in. I surprise myself
when I look at how my list grows daily by leaps and bounds… how this blog is
getting so popular… I’ve had 43,000 hits last month. At all the projects I have up and going
and yes, even the money I’ve made so far. Not the millions the Gurus proclaim, but
getting better and growing each day.

Come back in a few days as we’re putting up a couple things you wont want to miss.
One is titled “How do you eat an Elephant?”

Keep your chin up… (you know hip hip ole boy, isn’t that the Brits way?? lol)
Thanks Chum,
Daylynne

and like old winston churchill himself said ,Never Give Up

cheers mick