Archive for August, 2011

August 20th, 2011

Let’s Get Personal

I was recently asked, in an interview, “What would you consider the first step to building a list with the idea of being successful online?”

Well, actually the question stunned me a little because I didn’t expect it. I thought for a second and quickly composed myself, and then answered.

What do you think the answer would be? The First Step? Setting up a website? Setting up a blog? Starting a list? Taking an course? Hummm

But my first response was, to brand yourself. When you become your own brand, then you have a platform to relate to your audience. When you remain the “mystery person” hiding behind a company name, you never become a real person in peoples eyes.

And why would you want to be a real person to them?
For one simple reason: People buy from people.