Archive for May, 2013

May 8th, 2013

Social Media vs. List Building

social-influenceIs Social Media the new take over for ListBuilding?


Well — Social Media has been part of the Internet for about 6 years or more at this point. Why is it suddenly a threat? Or more importantly, why should it be a huge addition to our list building arsenal?


Social Media has been around so long that most marketing people have taken it for granted. Then, actually pushed it aside, as having nothing worthwhile for marketing.


After all, what use is funny videos on YouTube, or 140 spaces on Twitter, or for that matter, a few thousand “friends” on Facebook?


Many of us have tried to incorporate their points into our plans and strategies for marketing but found their usefulness sadly lacking. Granted there are a few who have made it work with their plans, but on the whole, it just doesn’t line up with the mainstream money making that internet marketing does.


So why is it suddenly all that big a deal?