Does the idea of putting  up a sales funnel,  scare you into numbness?

Do you freak out with the mere thought of trying to keep the whole process straight?

Well,  take a deep breath and relax,  I have the solution for you.  Let me help relieve your anxiety.
—————-
“How can I make some money on the net?  I’ve tried everything and nothing seems to work,  what can I do?”

A few months back,  one of my readers came to me with that same old problem all newer people in marketing seem to  have  and a lot of not so new people too.  

You know what my first question was?   How many pages do you have up on the web with your PayPal button on them?

Golly,  simple question,  and simple answer to his question.
If you don’t have a website up with a PayPal or shopping cart
Button on it,  how can you expect to get paid?

My questioning really shook him up though.   Really!  Is that why YOU aren’t making money on line?

It just seems very simple to me,  if you don’t have a way for people to give you the money,  how can you expect to get any?

Further questioning with him,  revealed,  although he had just finished a coaching class with a well known coach,  he simply could not figure out how to put up the sales process pages,  in other words,  the “Sales Funnel.”

Then I thought back to my early days, and the ultimate mystery of “THE Sales Funnel.”  If you are technically challenged, as I am,  the mystery of ‘what’ was far out weighed  by the further greater mystery of HOW.

Well,  that’s not a problem,  just outsource it.  I had a very good techy guy,  but  marketing was a mystery to him,  so I had the not-so-simple monumental task of  ‘teaching him’  how the sales funnel worked so he could put the pages together in the  proper order that were needed.

OK!  Stop laughing now,  this is really serious   

I am wayyy too embarrassed to tell you how much communication was needed before I could really explain it all to him.

And that is the entire problem.  In an effort to help you… so you can either do it yourself,  or hire it done, and explain how it needs to be,  I started to write this huge volume of material.
It was so complicated  I couldn’t understand it myself.   (lol)

It just seems so simple when you see it finished:
Your traffic sends people to your Opt-in (Squeeze)  page, where you ask them to sign up for your list,  or bribe them with a free gift of some sort.

OR, you use that bribe to get them to read your sales page, where you offer a product for sale.  If they like what they see on that page,  they hit the PayPal Button… OR… if they don’t need it or want it,  they click on the link saying,  “No, thanks just give me the freebie”,  which then goes to the download for the free gift.    And TA Daaa  its done.    NOT!  (lol)

When I told that to my techy guy,  he had to gum up the whole works with,  “but where does the auto-responder come in?”
“Well –ahhh…  I’ll get back to you on that part!”   (lol)    But before I could get away from him,  he added,  “do I need to put up two download pages or just one,  and oh  yeah,  I’ll also need the Paypal button code.”

Code? I thought,  they don’t have to put it in code on my account,  I don’t know what it means in plain English     

So,  if you’re absolutely sure they put this stuff in code so there would be no way for you to ever understand it all… then I have some really good news for you.   No,  not my monumental E-book,  but a really nice series of videos,  that carefully and gently explain it to you as they show you step-by-step how to do each phase of the process – or so you can explain it to your techy   

Fact is,  its so simple,  even un-technical me could do it!  If this phase of marketing  has been  holding you back, think of all you can accomplish  and all the pages  you can put up –Yourself – with this knowledge.   Here’s a link to the page that explains it all:
http://daylynnestarr.com/sales-funnel.php

Daylynne

I  recently wrote this post in a forum.  It was in answer to a long
thread answering a question about using Ad Swaps to build a list
quickly,  and with what frequency one should do swaps.

I thought you would be interested in my post.  I invite your response
also.  What do YOU think?

———–

The gentle, sincere and loving care and feeding of a tender young list is nothing to
be casual about.  It is a serious business.  It will be the life-blood of your business, and your income.

In writing on this subject,  I have found that following the Golden Rule is usually the best principle.  If you want a REAL experts advice…  look at yourself!  When was the last time YOU hit that unsubscribe link in the zillions of emails you get a day?

And more importantly WHY?  I can tell you what I do.  The first time you send me
3 sales letters a day,  I get up tight,  the next time, you get dumped.   

We’ve been told that the money is NOT in the list –  the money is in your relationship with your list.  What kind of relationship are you setting up by constantly bombarding them with sales pitches?

And  YES,  a swap letter IS a sales pitch… for a product or report with the intention
of selling a person on joining someones list, or yours.  If  you can see through that rouse don’t you think everyone else can?

Something,  I haven’t seen in this thread,  is what Kern in his List Control gets to the core about and that is monetizing your list.  Creating a relationship for higher and higher conversion,  and believe me it is NOT done by bombarding your list with other peoples sales pitches.

My opinion: swaps can help you build your list a little faster,  but like anything in our lives, it should be done in moderation.  Personally,  I limit my swaps to a certain number a month, (or a certain number of days between)  and then ONLY if the swapper is giving away something I feel is of real value to my list.  And believe me,  I’m Ms Fussy about it too.

For the most part my list tells me how I’m doing.  I get thank you letters from my list when I send them something worth while.  I get comments on my blog  and people write me and ask for my help,  and even offer theirs.  My favorite letter from a list member,  (the whole thing)

“hi daylynnestarr
i no study english
i am iran
i love you”

I  think it says it all about relationship with your list. 

~ ~ Daylynne ~ ~

That’s why they call it the Present!

(a little quote from former First Lady Eleanor Roosevelt)

Each of those “days” has much to do with marketing on the net.
If you spend time dwelling on yesterdays,  you can’t get past today.
If you get so involved with today  that you never look to tomorrow…
you will only have today.

What I am saying here,  is that looking to the past,  and dwelling on the
mistakes and bad parts of it,  will hurt  you in many ways more than you
realize.  It will hinder you from looking to a brighter future,  and cause
you days of regret instead of productive days.

In life,  as well as marketing,  looking to the mistakes of the past,  is only
productive in order to avoid doing them again,  or to fix them.

Living for today (only),  as a poet once said, “live for today for
tomorrow we die,”  will do one major thing,  it will MAKE  your
tomorrow’s dead things.

So the best advice is:  Yesterday is only to celebrate the lessons learned
so you can enjoy today and repair any problems from yesterday.

Today we celebrate our “present”  living life to the fullest while
working towards our tomorrows.

And tomorrow,  we work the plan from what we learned and planned
yesterday towards this day,  making this day another Present!

One of the foremost teachings in business and in marketing is to
learn how to plan your business, day by day.  You start with a
goal,  sometimes based on what  you learned  or experienced in
your past.  This is actually using TODAY to ‘fix’ things from the
past to set in motion your future.

OK,  this isn’t all double talk.  In plain everyday wording.  If you
just start out today to figure what you are going to do today, and
hope that will make your future brighter,  it just may not.

Taking a goal,  such as  how much money you want to make next
year;  then forming it into a pattern of plans of how to accomplish
that goal will give you a solid foundation to grow your business.
It will help to over come that over-load and confusion everyday.

It will help you overcome one of the biggest problems for newcomers
to the marketing world — jumping at every offer they see,  and running
after project after project or products and never really accomplishing
that goal that’s in their mind,  but  never planned out.

Plan Your Work and Work Your Plan!

Have a happy and productive day today,  and enjoy your “present.”

Daylynne

June 15, 2009: Daylynne  Starr has just been nominated and approved to be included in  the 2009-2010  Cambridge Who’s  Who of  Executive and  Professional  Women.

The nomination referred to her outstanding achievements in Property Development and building,   Published Authorship Awards,  and current works in Internet Marketing.
CONGRATULATIONS DAYLYNNE!

From the team at Daystarr Enterprises.

So you finally have your product ready to sell. What a great feeling! Now you’re ready to write up a sales page and start selling.

Have you given that any thought up till now? Well, you know how to do it. Just follow the pattern you see on all the other sales pages. Good idea! A grabber of a headline, then a powerful opening sentence.

Take these suggestions into consideration along with that and get some great results.

1. Put a real picture of yourself in your ad. This will show people that you’re not hiding behind your web site or a company name. Show them that you are a real person and you’re not afraid to backup your product.

2. List any famous or respected people who have purchased or used your product or other products. These people need to be fairly well known to your target audience, but don’t need to be major celebrities.

3. Include the results of any tests you may have run on your product. Can be stats, screen shots of results, even money or gross sales.

4. Show the results of any positive surveys you’ve taken from your customers or even just the general public. You could even just survey your current customers and list the results.

5. Tell about any other publications who may have written about your business, product or websites, or your reputation. It might be a product review, on a top ten list, an article, etc.

6. List any related books, products, courses or software that you have written. Or even names of articles you may have written for your blog. This can give you credibility because it shows you’re an expert.

7. Have a professional looking site when you publish your ad. When people visit your site and it looks unprofessional, they’ll relate that to your product.

8. Show any endorsements you may have from other marketers or famous people. Some people think if a famous person knows and uses your product, they’ll be safe in using it too.

9. BONUSES. Whatever you do, do NOT forget to add some bonuses. People have bought products based solely on the bonus offers. Be sure to include the value of the bonuses, and make them as appealing as the product you are selling.

10. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

11. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received. (Remember the law now requires real people in testimonials.)

12. Don’t forget a P.S or two or even three. People read P.S.s sometimes even before they read the copy.

13. Be sure to put the price in the ad! Really I’ve seen several ads lately where the only way to find the price was to hit the Pay-Now button.

14. Then, whatever you do, be sure to test all the links. Don’t forget lots of graphics and pictures, people love it and it makes your copy read easier.

That’s it. Lots of good sales to you. Oh yes, before you open the site, its always a good idea to have someone else take a close look at it. This can be someone you work with on the net, or even a family member.

Daylynne Starr
Days@DaylynneStarr.com

Copyright © Daylynne Starr. All Rights Reserved

The people who are just finishing the course on How to make your own products have been asked what they would like to see,  and to send me one of the products they made in the course.  The best ones will be featured here on the blog.

I’d like you all to feel that you can submit questions and comments at any time, but I’d like you all to know that if  you have a report or article, you may send that to me too.  We are a community of marketers,  and can all learn many things from each other.

Won’t you  join in and put in your Two Cents Worth too? This is an open invitation.  Please accept and send in some of your ideas and comments.

Daylynne

“Ten Products You Can Make in a Day.”     This great little E-mail Course  debuted a few
weeks ago and caused a sensation with the big smash hit that it was.

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SPECIAL Announcement! The course has now had over 1,000 people sign up for it. (July 15th, 2010)
Thank You all for helping make this course such a winner!
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