Let’s Get Personal

I was recently asked, in an interview, “What would you consider the first step to building a list with the idea of being successful online?”

Well, actually the question stunned me a little because I didn’t expect it. I thought for a second and quickly composed myself, and then answered.

What do you think the answer would be? The First Step? Setting up a website? Setting up a blog? Starting a list? Taking an course? Hummm

But my first response was, to brand yourself. When you become your own brand, then you have a platform to relate to your audience. When you remain the “mystery person” hiding behind a company name, you never become a real person in peoples eyes.

And why would you want to be a real person to them?
For one simple reason: People buy from people.
Your emails; blog posts; and websites all need to show you as a real person. When people get to know you (as a person) then they will begin to like you.
When they like you, they will begin to trust you.
And when they begin to trust you they will not only buy from you, but they will respect your opinions and your recommendations.

Think about it. If you were making a big purchase, given the chance, would you buy from a stranger or someone you knew?
Or buy a product recommended by a friend over one without any favorable comment. People buy brands before other products. How do I know?

Do you buy a Coke Cola or the generic brand? Do you buy “your own brand” of almost everything you buy?
Of course you do! Any Super market will show you that the items in the Brand name section sell more and faster and for higher prices than those in the “generic” brands section.

Why is that? Simple, That brand of corn flakes is known to have the same quality, and flavor, and freshness, but the generic brand is an unknown factor. It may not be fresh, it may not have the same flavor, or the flakes may be softer or soggy.
In this case, price in never the determining factor.

So how does this relate to Internet Marketing on the net? Simple. When YOU become the Brand name, you become the product people prefer, and know, and like and trust. Think about it, when you buy a product, aren’t you more certain if it bears the name of a well known marketer, or someone you know personally?
Of course you are.

I recently started a series of short books, and I call them “the Little Gems Mini Books.” Each one covers just one area of a subject, they are short, to the point and only touch on one thing… no room for fluff.

My sales and acceptance of these little Gems, has been very high, because of MY branding — “by Award Winning Author, Daylynne Starr,” is what I have been using since I started in this business.

I like what my partner, Chris Jenkins, writes on his emails, “Let’s Get Social” and then invites their comments and input on his Facebook and Twitter pages.

So, let us get personal too, I’m always happy to see your comments and reply to you, its a smart business move (as a Brand) but its really fun too.

Talk to me anytime…
Your Marketing Pal,
Daylynne Starr

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