March 22nd, 2010

Tips For Writing An Effective First Sales Page

Tips For Writing An Effective First
Sales Page
by Daylynne Starr

So you finally have your product ready to sell. What a great feeling! Now you’re ready to write up a sales page and start selling.

Have you given that any thought up till now? Well, you know how to do it. Just follow the pattern you see on all the other sales pages. Good idea! A grabber of a headline, then a powerful opening sentence.

Take these suggestions into consideration along with that and get some great results.

1. Put a real picture of yourself in your ad. This will show people that you’re not hiding behind your web site or a company name. Show them that you are a real person and you’re not afraid to backup your product.

2. List any famous or respected people who have purchased or used your product or other products. These people need to be fairly well known to your target audience, but don’t need to be major celebrities.

3. Include the results of any tests you may have run on your product. Can be stats, screen shots of results, even money or gross sales.

4. Show the results of any positive surveys you’ve taken from your customers or even just the general public. You could even just survey your current customers and list the results.

5. Tell about any other publications who may have written about your business, product or websites, or your reputation. It might be a product review, on a top ten list, an article, etc.

6. List any related books, products, courses or software that you have written. Or even names of articles you may have written for your blog. This can give you credibility because it shows you’re an expert.

7. Have a professional looking site when you publish your ad. When people visit your site and it looks unprofessional, they’ll relate that to your product.

8. Show any endorsements you may have from other marketers or famous people. Some people think if a famous person knows and uses your product, they’ll be safe in using it too.

9. BONUSES. Whatever you do, do NOT forget to add some bonuses. People have bought products based solely on the bonus offers. Be sure to include the value of the bonuses, and make them as appealing as the product you are selling.

10. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

11. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received. (Remember the law now requires real people in testimonials.)

12. Don’t forget a P.S or two or even three. People read P.S.s sometimes even before they read the copy.

13. Be sure to put the price in the ad! Really I’ve seen several ads lately where the only way to find the price was to hit the Pay-Now button.

14. Then, whatever you do, be sure to test all the links. Don’t forget lots of graphics and pictures, people love it and it makes your copy read easier.

That’s it. Lots of good sales to you. Oh yes, before you open the site, its always a good idea to have someone else take a close look at it. This can be someone you work with on the net, or even a family member.

Daylynne Starr
Days@DaylynneStarr.com

Copyright © Daylynne Starr. All Rights Reserved

February 12th, 2010

What Do YOU Want to See Here?

I’ve been putting some really good articles here on the blog.
But it has all been what I thought you would like to see and learn about.
I’ve been thinking  that perhaps you may have other ideas.

The people who are just finishing the course on How to make your own products have been asked what they would like to see,  and to send me one of the products they made in the course.  The best ones will be featured here on the blog.

I’d like you all to feel that you can submit questions and comments at any time, but I’d like you all to know that if  you have a report or article, you may send that to me too.  We are a community of marketers,  and can all learn many things from each other.

Won’t you  join in and put in your Two Cents Worth too? This is an open invitation.  Please accept and send in some of your ideas and comments.

Daylynne

January 3rd, 2010

How To Make New Products In A Day – - Huge Success!

The Premier offering of my newest product was a huge success.

“Ten Products You Can Make in a Day.”     This great little E-mail Course  debuted a few
weeks ago and caused a sensation with the big smash hit that it was.

***************************
SPECIAL Announcement! The course has now had over 1,000 people sign up for it. (July 15th, 2010)
Thank You all for helping make this course such a winner!
***************************************

The E-Course is ten different products  that a person can easily make in a day,  and most of them in just a
few hours.  The course,  is New and Original,  not a re-hash,  but written personally by myself.
The products are primarily designed to be used for free gifts in the Giveaway Events, or for squeeze
pages.   I give a short version in the course,  but by adding to the product any of them can easily be
used as sale-able products.

These are ideal for newer people in marketing,  and all of the products are simple and easy and most
of them free to make.  This can easily cut off a lot of time in getting started.

I will be offering the course to all my readers here on the Blog.  All of  my readers who are already
signed up as regular readers don’t have to do anything,  you will get an email with the offering and
a link for it.

The rest of you will have to either sign up as a Blog regular,  or sing for your E-course.    :-)
If you would like to have the course,  you will have to leave a comment and give me one good
reason why you think it will help you in your marketing and making money online.  Easy enough?

Oh,  by the way,  the Ecourse delivered to your mail box every second day until the 10 lessons are
complete,   is completely Free!   And if you don’t think it was worth while,  I’ll give you your money
back!    (lol)    Naturally,  I’ll expect a nice testimonial.

The course will be up in a few days  (my programmer took the Holidays off).

So start filling up that comment box!

Daylynne    :-)

December 11th, 2009

Have You Tried Give-Away Events Yet?

complicatedThere’s been some negative talk about Giveaway events getting old hat, and fewer people supporting them, and that they were dying off. Well Giveaways are still going strong and getting better than ever. If you haven’t participated in one,  its time to get into the act.

As a JV (Joint Venture)  partner:

  • You get a chance to add lots of people to your mailing list.
  • You get to put up a product,  that will put YOUR name and product before more people than pick your gift,  and these are people in the business.
  • And,  you get to put up a product as an upsell of the one you give away,  so you can also make some money.
  • You get to put up a One Time Offer (OTO) to sell a product,  and everyone gets to see it (more publicity.)

And on several  of the events, there is also small 3 liner ads that are at the top of each page. And to top that all off… you also have a chance to win some real money if you bring in the most JV partners and Member guests. And all of this is actually free, (unless you upgrade). You actually have member status too, so you can get any and all of the other gifts being offered by the other JV partners.

Of course, you can just come in free when the event officially opens and grab everything you can get your paws on…

Soooo   what are you waiting for?  An invitation?  OK .. in that case:  here is your personal invitation:

Paul Hooper and I are having our first giveaway event together,  and we would like you to come and join us.  Its a Christmas themed event.. and we are doing some things differently. FIRST we are giving the Members Random Money Prizes — so not only can you grab a bunch of goodies,  but you might also win some money. And for you technically challenged (as I am),  if you need help as a JV partner we have an expert standing by to help you load your gift.

So come along… we officially open the doors on Wednesday, December 16th,  and runs until the 23rd.

BUT – - Doors are NOW open for the JV partners. Please join us, and have some fun while you learn a new method of making money and building your list.

http://www.Premier-Christmas-Giveaway.com/go/4/JV

Get a taste of Christmas Giving early,
Daylynne Starr

November 29th, 2009

OUR GIVEAWAY ANNOUNCEMENT

announceCOMING IN DECEMBER…

Premier Christmas Giveaway

This  will be my second Give-away event,  Starrs-Giveaway  ran in November and was a resounding success.  My thanks to all our supporters. Our new Giveaway will have many new features — we will be giving PRIZES to the members. Winners will be selected randomly, so nothing to buy, sign, apply for or any other thing,  just show up and start picking out some fabulous products you can use to further your marketing  or  you could even wrap them up and give them as gifts (shhh don’t tell anyone that).

If you are a marketer looking to increase your list,  we invite you  to be our joint venture partner and give away one of your products. Please watch here for the actual dates,  but JV partners will be able to sign up this week.

Thanks… Daylynne

November 22nd, 2009

Lifes a Journey, Chapter 2

Figure Skater girl

The Answer to Product Overload.

Lessons life has taught me about Internet marketing.

When I was a young girl, I was passionate about figure skating. There was nothing in the world I wanted to do but skate. It was my love. I would do anything in order to be able to skate.

I was an only child in a fairly comfortably off family. When I was about 11 or 12, I was training for figure skating competitions. I skated about 5 to 6 hours a day, six days a week. My coach-teacher taught me two ½ hour sessions each day when I was in the pre-competition phase, and usually one ½ hour session a day otherwise. The lessons were frightfully expensive.

The lesson was given, and then it was time for me to do the practice part on my own. Being all of 11 or 12 at the time, and expected to tend to my own practice routine, was probably more than any usual pre-teen should be asked to do.

It was part of the routine. I learned it a little at a time, but I learned that in order for my coach not to give me a rough time next lesson, I had better show him that I had indeed practiced the previous lesson. I did just that, I was diligent, self motivated, and self-disciplined and self sufficient. Now, that was a lot to ask of any child.

So my first life lesson I learned was diligence, discipline and how to be a self starter. That’s more than most people learn in a life-time, and some never do.

Do I have to add that these are some of the best things for Internet marketers to have too? Most of us usually work alone. So no boss telling us what we need to do that day, (Yayy) BUT, someone needs to plan our day and set the schedule.

Here is where a lot of new marketers fail. So here we are our first week or so in our new ‘job,’ we sit staring at the computer screen. Where shall I start today? Oh, I know, how about the inbox?

Oh NO… (don’t do it…don’t do it) oops too late.

So there you are, Gee, here’s a good one, and probably just what I need to be able to make that million bucks this year. Oh dear, you know the rest. About 3 hours later, you still haven’t done any ‘work’ but you’ve worked all that time. So you take a break time, have some more coffee, and start back all refreshed and excited.

Anyone who is a home worker, needs self discipline, and self motivation, along with being a self starter, and be able to plan each days work ahead of time, so the work needed is the work that is scheduled for that day.

Come on now, if an 11 year old spoiled little girl can do it, surely you big hunk can do as much. Well, yes I did have a head start on you (lol).

Well, what you need to be effective in your at-home work, is a plan, and a schedule. My mentor, Alex Jeffreys, started our first lesson with what he called, “Forward to Basics,” because you needed a plan to go forward.

He taught us how to plan out each day, each week, each month, each 3 month period and finally a whole year. Then that was our first homework. But he showed us something very important that I’m passing along to you right now.

You plan the day, and you have a notebook and write down each thing you did each time, and how long it took you. He called it the “did list.” At the end of the first week you will start to see where you are losing time in non-essentials (to the work schedule). Then you take that schedule and re-work your daily plans.

I’ve found the biggest waste of working time, is the inbox! If I can avoid that until a later allotted time, I can actually accomplish a lot more work each day. But the biggest thing is sticking to a list of the tasks set for the day. As you learn to discipline yourself to that, you will have beaten the biggest hurdle new home workers have.

So, this week or this month, set yourself to be as disciplined as an 11 year old in a Tu-Tu, and determine to be that person that doesn’t need a boss to direct you.

How do you eat an elephant?

… One bite at a time!

Here’s how it works, first you determine what you want to accomplish for the year. Then you write down what it will take to do that. This is planning, but you need to write it out as you plan it.

Then, figure how to divide that year into 4 quarters of 3months each. Now that year is getting easier to accomplish. At least it should be. Well, it looks good on paper anyway.

Now, you rough draft each quarter. Put them into steps, the biggest one first, (that will be your last quarter) then each of the next ones. But only the basic plan for each until you’re ready for the last one.

The 90-Day Plan is the most important one. This is planning out what you will be doing each week, in detail. Say your 90-day plan is to increase your list by 2000. That really is going to take some planning. So if you divide that into 3 that means you’re looking at about 665 each month. Then you write out all the ways you could do that, and which ones are most feasible, and how to accomplish each of those means. What it takes to accomplish each one of those, maybe you will find you need a certain product or you can’t do it on your own and you may need some outsourcing.

By continually breaking down the jobs into smaller tasks, suddenly it’s no longer a huge thing (like an elephant) looming over you, ready to stomp on you, but just a dish you can eat – - one bite at a time.

Ok keep up the good work, and stick to each days tasks, that’s how you will succeed.

More next time, Be Happy
Daylynne

P.S.  Did all my diligence and discipline pay off?  YES,  I became a world class figure skater,      winning almost every competition I entered.   But what is more important,  as I grew up I used those same traits to become successful in every business venture I went into,  and was so successful in some of them that I was named  and appear in Who’s Who in professional and executive women.

Here’s to your success in becoming a diligent Internet Marketer, or any other field you desire.

DS

October 17th, 2009

Fun Time

get-rich-quick-jackassI  thought we might all need a little break from being so intense and serious about money making…

So I’m inventing Fun-time for Internet Marketers.  Join in the fun and add one of  your favorites.

* * * * * *

A little sign in my friends office:
I’ll Have a Caffe Mocha Vodka, Valium Latte
Please…  to go!

* * * * * *

Inside every older person is a  younger person wondering
What the hell happened.

* * * * * *

Some of our Newbies will relate to this one:
I’m  having an Out-Of-Money  Experience.

* * * * * *

Age Improves with Wine.

******

I’m a self made person.  I started out with nothing.
And I still have most of it left!

* * * * * *

I can’t be “Over the Hill”,  I never got to the top.

* * * * * *

If at first you dont succeed…
destroy all evidence that you tried.

* * * * * *

Feeling Estranged?
I’m living so far beyond my income…
you could easily say we’re living apart!

* * * * * *

Don’t worry about what people think,  They don’t do
It very often.

* * * * * *

Saw this on a Tee Shirt in the store.

(In Big Letters)   Sarcasm
Then:  Just one more service I provide.

I thought about getting it for the Gazzz man,  but
Didn’t buy it.  Figured he already had one.

* * * * * *

I used to care!
But I take a pill for that now.

* * * * * *

One of our fellow marketers got into a little trouble
Trying this one:

“Everything I say can be fully substantiated …
By My Own Opinion!”

* * * * * *

And Believe it or not,  but our Benjamin Franklin gave
Us this one:

“Beer is proof that God loves us, and wants us to be happy!”

Way to go Benny!

* * * * * *

Irish Diplomacy:
The Art of telling some one to go to Hell…
And have them look forward to the trip.

* * * * * *

And a word of advice for you all:
Be Careful!
Or you will end up in my novel!

* * * * * *

And my favorite word of encouragement
On my  profiles:

I haven’t failed.  I just haven’t succeeded yet.

* * * * * *

Now,  Add your favorite one or two liner,  and I’ll give you a little gift.

Want to add this Time Out to your blog?  No problem,
As long as you include these credits:

“Stolen from www.DaylynnesBlog.com if
You visit her Blog, she’ll give you a free book”

October 8th, 2009

Are You Neglecting Your List and Losing Money?

emailsOne of the most neglected areas of online marketing is sooooo neglected that most people have never even heard of it!

Everyone talks about and writes about and sells products about list building. List Building, List Building, List Building. If you hear or see another article about list building you’re about ready to scream.

Lets face it! List Building IS the most important part of online marketing.

REALLY?

Well, I got caught up in that too. Wait,  don’t get me wrong now, List Building IS the most important part of it, but here’s one that’s never even known by most marketers. I’m including the Big Dogs too. You know who the Big Dogs are they’re the guys with big lists, and several products out and lots of affiliate marketing, and making good money at it all. But they’re not the “Gurus.”

I think the difference is that the “Gurus” aside from being around longer, are also the ones who are more mature and understand the whole picture well enough to be able to make the millions and to  teach it coherently.

I’m sure you are just like I am. You get 20 to 50 emails a day from the  “Big Dogs” all selling you something.  Right? Yup! Personally, I’m fed up being their personal ATM machine. Getting about 10 of them sending me 3 to 5 sales letters each every day is really over-kill.

Is that really what Email is meant to be? I don’t think so, do you?

Well, “the money is in the list,” yes it really is. But  my mentor, Alex Jeffreys hit the nail on the head when he drummed it into me, that the money is NOT in the list… but in my relationship with my list!

That isn’t Auto-responder A list # 215, that’s Sally Smith, she’s a real person, she’s a mom with 2 small children and she has a real need to make some money on the net. She’s not ATM #215.

Every name on that list is a real person, with real feelings, and usually real needs. They need to be thought of that way, and not as a dollar sign!

If my aim is to help the people on my list, and I think it really should be, then shouldn’t my emails to them be aimed in that direction, and not in the direction of my pocket-book?

Wait. Stop screaming. YES, the purpose of marketing is to make money. But marketing isn’t selling. Selling is something different.

If you are really marketing, the selling takes care of itself. Marketing is a relationship with “the Market,”  the consumer community as a whole. You don’t sell to that. You sell to an individual. Thus the money is in the list.

NO, I’m not talking in circles. I  want you to realize that the people on your list will respond to your sales letters better and quicker, and even more frequently, if they are first treated like people and individuals with a sense of your sincere interest in them.

Think of it this way, the object of our Blogs, and emails to our list is to get the people to know us. When  they know us, they will get to like us, and when they like us, they will trust us.

And when they trust us, they will buy from us. They will trust our recommendations for other products and  they will clamor for our own products.

Alex Jeffreys tells about how people used to beg him to take their money in order to get more of the things he was talking about to them. They knew he delivered lots of high quality content. They liked what he said, and how he explained things. They trusted him to deliver as he had in the past products… and thus they wanted to buy from him.

What am I saying here? The most neglected part of marketing online is and has been how to build relationships with the real people on your list. Do the people on your list even know who you are?

OK now you have the idea, and the thought, and your next question is how to do that. I thought you’d ask that.

How would you like more of how to not only establish relationships with your list but also how to maintain your list and understand list management. (did you even know there was such a thing as list management?) Yeah there is and there’s even a lot about it. Not just the techy stuff, but your role in it.

How about these things:
The role of your list
Establishing that relationship
Listening to  your list
Reaping the rewards
The rating system
Differences in personal, affiliate and ad content
Building methods
Where most effective lists come from
Your personal touch and much more
How to maximize your list for the most profit

Want to learn more? Just leave a comment and there will be more to come.

Thanks everyone…
Daylynne

September 22nd, 2009

25 Things About Me…

25 Things that Everyone Should Know, or No One Should. (that’s why I’m publishing it on the net)

by Daylynne Starr
Daylynne---merc

1) I have a great sense of humor. I love to laugh and love funny stuff. I love funny movies and shows, and look for humor in the everyday things of life. I really believe laughter is the best medicine.

2) I’m a control freak, and a perfectionist. I have a natural CEO mindset, which makes me a great CEO, but a real bitch at work.

3) I’ve had 4 books published, all non-fiction, and won Barnes & Noble Writers Awards. Also wrote 4 different monthly regular columns for national magazines, including being columnist for the AKC Gazette. I’m considered a professional writer, but I don’t consider myself a writer. I think I’m just a blabber-mouth, who has to resort to writing it down once in a while, usually just when everyone leaves the room,

4) I advocate changing your eating habits instead of dieting, doctors agree with me, Weight Watchers don’t.

5) I’m a “Who,” you know what a Who is? Well, there’s a lot of us. Fact is there are so many Who’s that they put out a BIG Book so you can keep all of us separate. And they call that Big Book, Who’s Who. NO, not the Who’s the Who. I had a very busy life before becoming an Internet marketer.

6) I love everything techy, but usually need someone to show me how to do them. But I have no idea how to text message… and fortunately none of my friends do either.

7) I count heavily on my outsource team. (shhh, don’t tell them that)

8) I have always been touchy about my age, and resented it when I was young and people’s first question to me was always, “How old are you little girl?” When I asked my mom why I couldn’t ask those people their age, I got hushed. PS, don’t ask me now either.

9) I love to eat… eating is more than a way to stay alive… its what makes living worth while… Good and Great foods… and not afraid to try almost anything. I have a great story about my first time eating raw oysters on the half shell, and in public.

10) I loved Alex Jeffreys lesson on planning… that’s me… somewhere in my life I forgot how to be spontaneous.

11) I love casinos… and go often. I have 5 Indian casinos within 15 miles of my home, and friends and I go often for a day or evening out for the great food they serve and a good time. I’m anything but a gambler. But I win a lot. (Must be my good clean living, LOL). Really looking forward to our Vegas trip.

12) I love the finer things of life… cultural things, like concerts, the opera, museums, and historical places and things, fine art and such. Classical music plays all the time I’m at my computer, with one of the best sound systems available.

13) I’m a shopper. Shopping isn’t exactly my first love, but pretty close to it. Well! I AM a woman after all!

14) I’m a loyal friend, almost to a fault, even if they’ve hurt me. I value true friendship, but don’t have enough of them.. still trying to find one in marketing, want to apply?

15) I’m an incurable night owl. My usual hours are from about 10:30 to 11am to about 2:30 to 4 am. But I hate to be phoned after 9:30 pm I do my best creative thinking and doing after midnight.

16) I hate “roughing it” camping, and hiking stuff. I did my share of fishing and hunting things with my husband, so I could be his buddy. Now, my idea of roughing it is when the Hilton runs out of ice. Warm drinks, UGH

17) I hate being called to join someone’s mentoring online course, especially when one of their EMPLOYEES is going to be my personal coach… all for $5000 and up.. if he’s so good, I keep wondering why that employee is still working a JOB?

18) I am an absolute couch potato.. I did my share of exercise in athletics when I was young. I love curling up in front of the Big Screen TV with an old classic movie, or a new thriller. Pass the popcorn.

19) I’m Ms. Fuss-budget, I like everything neat and tidy, a place for Everything and Everything in it’s place. You should see how neat and tidy my desk is. NOT!

20) I love being pampered, like what woman doesn’t?

21) One of my faults is that I love to help people, and show them what and how to do things. It seems there are a lot of people who just don’t want my help, and resent it. Wonder why? (refer to #2)

22) When I was a teen, I was a world class figure skater. But when I first started, one of the first things I was taught, is that it was OK to fall, as a fact, I would fall many times before I became a really good skater. But the most important thing about falling, is learning to always get back up again.

23) Hello! I’m Daylynne and I’m a Choc-o-holic. It’s incurable. That’s my story and I’m sticking to it

24) I had to learn to be a procrastinator…now having problems unlearning it, seems I don’t get around to it.

25) Money isn’t a motivator to me. I’ve been very very rich, and I’ve been pretty broke, and believe me rich is better! And you know that money doesn’t buy happiness, but you can sure be miserable in style.

26) I don’t like writing my “About Me” page, or telling people my biography, because my life has been so interesting, adventurous, exciting, and rewarding, no one ever believes it and brands me as a liar. So this 25 or more things about me is as close as you’re gonna get. Oh yeah, did I mention, I’m real bossy too.

Oh and did I mention I’m single, and I love moonlight walks on the beach and sitting by a cozy fire holding hands with my partner…. Opps wrong list…LOL

September 7th, 2009

How to Write Emails that Will Generate Responsive Outcome

mail“Remember, the aim of an Email ad is only to get the prospect to click through to your web site. The sales letter or squeeze page should complete the sale for you. ” Here are some tips to writing your own Email ads that you can take away and try out for yourself.

The Subject:

Take care to ensure your subject line stands out and grabs the reader’s attention. Just think of all the email that your prospect probably receives… Plenty right? So your subject line really needs to be eye-catching. Here are some subject lines you can complete as required to fit in with your offer: