Posts Tagged ‘Dollar Sign’

October 8th, 2009

Are You Neglecting Your List and Losing Money?

emailsOne of the most neglected areas of online marketing is sooooo neglected that most people have never even heard of it!

Everyone talks about and writes about and sells products about list building. List Building, List Building, List Building. If you hear or see another article about list building you’re about ready to scream.

Lets face it! List Building IS the most important part of online marketing.


Well, I got caught up in that too. Wait, don’t get me wrong now, List Building IS the most important part of it, but here’s one thing that is never even known by most marketers.

I’m including the Big Dogs too. You know who the Big Dogs are, they’re the guys with big lists, several products out and making good money at it all. But, they’re not the “Gurus.”

I think the difference is that the “Gurus,” aside from being around longer, are also the ones who are more mature. They understand the whole picture well enough to be able to make the millions and to teach it coherently

I’m sure you are just like I am. You get 20 to 50 emails a day from the “Big Dogs” all selling you something. Right? Yup! Personally, I’m fed up being their personal ATM machine. Getting about 10 of them sending me 3 to 5 sales letters each every day is really over-kill.

Is that really what Email is meant to be? I don’t think so, do you?

Well, “the money is in the list,” yes it really is. But, my mentor hit the nail on the head when he drummed it into me, that the money is NOT in the list… but in my relationship with my list!

The biggest part of a strong and effective list is how strong your relationship is with that list!

That isn’t Auto-responder “A list # 215.” That’s Sally Smith, she’s a real person, she’s a mom with 2 small children and she has a real need to make some money on the net. She’s not ATM #215.

Every name on that list is a real person, with real feelings and usually real needs. They need to be thought of that way and not as a dollar sign!

If my aim is to help the people on my list and I think it really should be, shouldn’t my emails to them be aimed in that direction, not in the direction of my pocket-book?

Wait. Stop screaming. YES, the purpose of marketing is to make money. But marketing isn’t selling. Selling is something different.

If you are really marketing, the selling takes care of itself. Marketing is a relationship with “the Market,” the consumer community as a whole. You don’t sell to that. You sell to an individual. Thus the money is in the list.

NO, I’m not talking in circles. I want you to realize that the people on your list will respond to your sales letters better, quicker and even more frequently, if they are first treated like people and individuals with a sense of your sincere interest in them.

Think of it this way, the object of our Blogs and emails to our list is to get the people to know us. When they know us, they will get to like us and when they like us, they will trust us.

And, when they trust us, they will buy from us. They will trust our recommendations for other products and they will clamor for our own products.

A former partner, tells how people used to beg him to take their money in order to get more of the things he was selling or talking about. They knew he delivered lots of high quality content. They liked what he said, and how he explained things. They trusted him to deliver as he had in the past. They wanted to buy from him.

What am I saying here? The most neglected part of marketing online is, and has been, how to build relationships with the real people on your list. Do the people on your list know who you are?

OK, now you have the idea and the thought. Your next question is how to do that. I thought you’d never ask!

How would you like to know not only how to establish relationships with your list, but also how to maintain your list? The answer is in list management. Did you even know there was such a thing as list management? Yeah there is, there’s even a lot about it. Not just the techy stuff, but your role in it.

How about these things:
1) The role of your list
2) Establishing that relationship
3) Listening to your list
4) Reaping the rewards
5) The rating system
6) Differences in personal, affiliate and ad content
7) Building methods
8) Where most effective lists come from
9) Your personal touch and much more
10) How to maximize your list for the most profit

Want to learn more? Just leave a comment and there will be more to come.

Thanks everyone…