Posts Tagged ‘Principle’

July 13th, 2010

Ad Swaps and Relationship to Your List


I  recently wrote this post in a forum.  It was in answer to a long
thread answering a question about using Ad Swaps to build a list
quickly,  and with what frequency one should do swaps.

I thought you would be interested in my post.  I invite your response
also.  What do YOU think?

———–

The gentle, sincere and loving care and feeding of a tender young list is nothing to be casual about.  It is a serious business.  It will be the life-blood of your business, and your income.

In writing on this subject,  I have found that following the Golden Rule is usually the best principle.  If you want a REAL experts advice…  look at yourself!  When was the last time YOU hit that unsubscribe link in the zillions of emails you get a day?

And more importantly WHY?  I can tell you what I do.  The first time you send me
3 sales letters a day,  I get up tight,  the next time, you get dumped.    :-)

We’ve been told that the money is NOT in the list –  the money is in your relationship with your list.  What kind of relationship are you setting up by constantly bombarding them with sales pitches?